Almost all American sports leagues are signing official betting deals. The NFL is the latest to do so. In announcing three new official betting partners, the league aims to promote its relationship with the league and ties its brands to statistics. If the five-year deal holds, the NFL will receive nearly $1 billion from the betting partners. But if it doesn’t, the league can veto it after three years. This new deal will give the NFL more control over its data and how the industry is marketed to fans.
BetCity will be the FIH’s official betting partner
The FIH has signed an agreement with BetCity to become its official betting partner. The move follows the announcement of other high-profile sports leagues, including the NHL, PGA TOUR, and NBA, signing on with FanDuel and DraftKings, respectively. Both entities plan to make hockey accessible to a larger group of sports fans. This partnership is a major coup for the FIH, as it will provide a new source of income for the league.
LaLiga has a public service campaign to educate fans on responsible sports betting
The LaLiga Foundation is the social responsibility arm of Spanish football’s top division. The foundation’s CSR activities include training grassroots footballers, social protection for high-level sport, and the development of 65 sports associations across Spain. The foundation also supports initiatives aimed at transforming society through football’s values. One of its most innovative CSR projects is LaLiga Genuine, which aims to transform society through football.
PGA Tour’s official betting increased by 50 percent from 2020 to ’21
The PGA Tour has been expanding its sports betting business in recent years, and the amount wagered through its official betting operators increased by 50 percent by 2020 and the total amount of bets placed by fans increased by 40 percent in the same period. The PGA Tour has created a new position for senior vice president of gaming and media, Norb Gambuzza, who was appointed two years ago after the Supreme Court decision.
NHL licenses video content to sportsbooks
During the last few years, the NHL and MGM have been trying to monetize their brand by licensing video content to sportsbooks. In order to do that, the professional leagues wanted state legislatures to require sportsbooks to pay a fee for the integrity of game data. In the last two years, they have come a long way in their relationship, with MGM building the T-Mobile Arena and NHL teams and naming the Bellagio as the official postseason hotel. In the past, the NHL and MGM have talked about ‘trust’ and “working together.” Possibly, their relationship was influenced by the NBA’s deal with MGM.
NBA’s New Orleans Pelicans add BetRivers Louisiana Sportsbook as official betting partner
The NBA’s New Orleans Pelicans have signed an agreement with Rush Street Interactive to become official betting partners. The new sportsbook will be located in the Smoothie King Center and its Chairman Lounge will be rebranded as the BetRivers Chairman Lounge. The NBA team started the season with a 3-16 record, but have improved since signing C.J. McCollum. As a result of the agreement, NBA futures odds are currently listed at +24000. Additionally, BetRivers has named two new Brand Ambassadors: Jimmy Ott, a Louisiana media veteran, and Brandon Stokley, an NFL wide receiver.