As legal sports betting continues to grow across the US, the NFL is working with a variety of brands to help ramp up fan engagement. In this special edition of Off The Grid, Cole Rush looks at some of the partnerships between operators and leagues that are already taking shape.
The Supreme Court’s decision to open the door for legal sports betting in the United States is now three years old and the industry has grown tremendously in that time. With 34 states plus Washington, D.C. now allowing sports wagering, the leagues and the betting industry have found a lot to like about one another.
Partnerships between gambling companies and sports leagues are booming as the NBA, NHL and NFL continue to grow their presence in the betting market. This has helped to boost fan engagement and has allowed them to expand their reach to fans that wouldn’t normally be able to place a wager on a game. However, the relationships between sportsbook operators and the leagues have not been without their issues.
One of the biggest concerns is that betting sites are not being transparent enough in their pricing. Many customers are often confused by varying odds, and the lack of clarity can cause some to over-betted. Luckily, there are a number of ways for consumers to ensure they’re getting the best odds on their bets. One of these is by using an app or website that offers a graphical representation of current odds on different events.
Besides being more transparent, these apps can also save you money by allowing you to shop for the best odds. This is especially useful if you’re placing a large amount of bets, and it can help you to maximize your profits.
The FA has a number of rules to govern the promotion of betting on football matches. These rules are meant to protect the integrity of the game and protect the interests of its players. These rules include the following:
In addition, the FA prohibits any individual from seeking, offering, or accepting a bribe for match-fixing or providing inside information that could reasonably be used for betting purposes. It also forbids anyone associated with clubs at lower levels of the men’s and women’s league systems or match officials at FA Level 4 or below from advertising or promoting any form of betting on football matches.
In New Jersey, where sports betting launched in 2021, the NBA and NHL have sponsorship deals with betting companies to promote their products to fans. The NHL has also signed an official betting partnership with William Hill for its Las Vegas franchise. The league’s other team in Nevada, the Vegas Golden Knights, has a deal with MGM Resorts International to host an online sportsbook. But there are still a number of hurdles to clear before the league can fully embrace the sports betting industry.